Watch Rich Media Ads and Earn Cell Phone Minutes
by: Anne Haynes
How will rich media be supported with only a few phone companies supporting rich media technology? A survey suggests that people are only using their video feature phones to watch videos they themselves have created. The performance over the digital mobile network at this time is not note worthy. A friend of mine tried to show me a YouTube video over his IPhone and let’s just say his, phone, the network, the distribution are not working together.
Google is now selling flash overlay advertisements in YouTube videos to a selected group of partners at $20 dollars per 1,000 viewers.
Following is an example:
Video ads over the internet vs. over mobile networks are two totally different beasts. Advertisers are seeking ways to entice the mobile user to watch selected ads within a video. Utilizing services like Ultramercial.com allows for mobile users to earn free minutes after they watch advertisements on their cell phones.
From a quality and bandwidth perspective, utilizing peer-to-peer (P2P) to widely distribute videos and ads without incurring costs of hardware, hosting and bandwidth is a viable solution. The film and music industries want to find solutions to legalizing distribution, removing bandwidth limitations, and receiving revenues.
P2P programs like BitTorrent, Morpheus, Kazaa, BearShare have been around for years. These programs are downloaded free and funded by ad revenue embedded within the application after download from the Internet.
The question is how to wed multiple ads within one piece of rich media content and monotize it over mobile networks without jeopardizing quality….?
Thursday 23 Aug 2007 | Anne Haynes | Online Advertising
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