Organic Marketing - SEM » Twitter: Funny Story

by: Anne Haynes

While this might not be a “totally” funny story, it’s interesting to say the least based on the look I received when I said “Twitter” in public.

So, I’m in the process of building out a big pay-per-click campaign. My client just launched a radio ad and the PPC campaign needed to be up ASAP. I called on one of my trusty industry friends to ask for help in making things happen within the time constraints and the phone calls started. Last night, when I was in line at Whole Foods, my friend called me. She was going into all these details and I was focused on placing my items on the conveyer belt and queuing behind the woman ahead of me. During this time I noticed the woman ahead of me was wearing a “Sprint” t-shirt. For those of you that don’t know Kansas, Sprint has a huge campus. If you’ve been to Cisco Systems headquarters it resembles Cisco but with a college look and feel. If you’ve ever visit Kansas for an extended period of time, you will meet someone that works at Sprint.

So, I’m in line talking back and forth on the phone about the PPC campaign and it dawns on me that – I’m not focused and for those of you that manage PPC campaigns you know how focus is tied to ROI. I quickly ask my friend, “Are you going to be on Twitter?” When I said Twitter, the Sprint woman did a drastic head move towards me. It was as if she was thinking – are you following me? Ahhhhahhhahhaa I laughed to myself.

Twitter is fun, Twitter is cool, Twitter is more interesting when in line for food!

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