Kansas City SEO and SEM

by: Anne Haynes
I just finishing watching a breakfast meeting from the Kansas City Social Media Club and there was a woman speaking about being the social media face for her company. And while I believe people trust people over brand logos, I wonder what happens when this generation Y employee decides to seek greener pastures? Let’s face it the younger you are the more likely you are to make career moves. Will the employee have some level of job security if the social media trends are great and job scrutiny if the trends are low?

How do you hire a Social Media Community Manager? Do you give them a personality test? Do you grade them on their sense of humor and wit? Because let’s face it not all people in the social media environment are interesting. And more importantly, not everyone knows what “to say” and “not to say” in a social media forum. People have been fired from their jobs because they’ve made mistakes in communications through message boards, instant messaging and emails. David George-Cosh, a National Post technology reporter freaked out in Twitter when a marketing consultant was tardy in calling him back for an interview. And while David George-Cosh’s tweets on twitter were protected, he was called out in an open forum for being unprofessional and down right rude! In many ways social media is like building a home, think twice and type once. A rule growing up comes to mind as well; if you can’t say it over a loud speaker, don’t say it at all!

The social media industry will be interesting to watch and monitor in the next couple of years. Be certain that people will be placed under the microscope for the messages they send out as individuals and as organizations.