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by: Anne Haynes

Ok, so in the past two weeks I’ve become a Twitter freak; I have Twitter on my cell phone, my Google Talk and a gadget on my iGoogle. Six months ago I received an invite to Twitter from a friend and totally ignored the invitation. Why in the world would anyone want to know “What I’m Doing”? And to think, now I’m playing catch up. It appears that all of the search marketing industry and innovative individuals are on Twitter.com and I’m slowing catching up.

My biggest find in two weeks was We Feel Fine.org. I’ve recently taken over a few PPC campaigns for thecandleshop.net and while we run out of budget every month, I’ve been impressed with my 69% increase in click-through-rates. I’m going to give We Feel Fine.org all the credit. I hang out on spyfu.com and try to figure out how to improve my PPC ads, but when you’ve seen one ad, you’ve seen them all. When I’m on We Feel Fine.org, not only does my mind get a break from the numbers, but I begin feeling again. And what propels people clicking on ads? Its feeling. A word I’d never use to describe a candle,is the word “pamper”. The number one ad in my campaign is titled “Scented Candles - Pamper Yourself”. I’ve also been using “Glass of Wine, Your Man and Your Scented Candles” and while the wine and man ad copy hasn’t been pulling the best CTRs, the word “Pamper” has made a difference. This word came from We Feel Fine.org.

Cheers to creating better ads!

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