Pay-Per-Click – Performance Based Models
I have been researching and starting to build a performance based pay-per-click model that is not outsourced to India. Not many people in the SEM industry are willing to give up information on how they create and execute performance based models. What I have heard that makes a ton of sense is; why would anyone want a performance based model if they have to pay more? Traditional pricing allows for a company to receive services and in return generate leads.
If an agency said to me, “What is the dollar amount of a lead in reference to costs of advertising?†PPC Performance Based Model would be a dream because print and television advertising is so expensive. But take just PPC and ask what the lead is worth. If I have 1000 keywords for one ad campaign and only a few of the keywords generate a profit, then why do I have 1000 keywords in an ad campaign in the first place?
comments off Monday 09 Oct 2006 | Anne Haynes | Online Advertising
