Kansas City SEO and SEM

by: Anne Haynes

I’ve been consulting for a firm specializing in commercial cleaning. While my main focus is building the ecommerce site to sell products and optimize the products for the search engines, the other side of the business is acquiring work orders for commercial cleaning jobs. The ROI for a commercial cleaning job is much higher than the sale of a product, so I’ve sought out lead generators.

I’ve been working with BuyerZone.com. The service supports several different verticals; marketing, health care, retail, etc. There is a limit to the amount of suppliers available within a specific vertical and DMA. For example, there are between 3-6 supplier spots in the Kansas City area for commercial cleaning quotes. BuyerZone’s search marketing team runs PPC campaigns targeting commercial cleaning terms. A purchaser selects the ad and lands on a “BuyerZone” landing page; he/she fills out a few commercial cleaning questions and submits the form. BuyerZone then shares the suppliers’ information with the purchaser and the purchaser’s information with the suppliers. The supplier that follows up first generally wins the commercial cleaning job. For every lead BuyerZone supplies to the suppliers they get paid. BuyerZone sells 1 lead to 10 suppliers, not bad for BuyerZone. Since all leads are not created equal, the suppliers have the ability to reject leads based on specific terms. Overall, I’ve found BuyerZone to be a great lead generator and an alternative to cold calling. The set-up took 10 minutes. If your thinking of using BuyerZone, set-up your account over the phone, they wave the $40 set-up fee.