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by: Anne Haynes

In the past couple of months I’ve been playing around with Twitter.com and while this service was offered to me back in January 2008, I dismissed it as being lame. Why would anyone want to know what I’m doing right now? What value does knowing I’m drinking a latte at Scooters add to anyone’s day? Then one day I made “time” for Twitter! And it looks like Amazon has made 15 million dollars worth of time for Twitter. With this said, what does Twitter offer? Why would Amazon invest in a micro blogging service? Let’s discuss….

Product Ratings: real-time – Imagine if you purchased a mountain bike on Amazon and while you were riding your bike through the woods you loved it so much you sent a message from your cell phone. Yes, twitter allows you to send messages via your cell to a custom twitter email address. Now this review or rating you give via your cell phone syncs with Amazon and boom – you get the picture.

Product Photos: real-time – Imagine if you’re on that new bike and you decide to take a self portrait with your new bike – the one you purchased from Amazon (and the third party merchant). Well, now you have a following. While product ratings are great, personal pictures and events with a product are more interesting. Potential buyers need pictures and video on the internet today!

Product Chat: real-time – Imagine if you could talk to someone who’s purchased the bike right before you’re about to add your bike to the shopping cart? OK now it’s a different business model!

I remember back in 1995 when I was trying to be a chat room monitor for ZDNet. While I was never approved as a monitor on ZDNet, I did my duty monitoring an internet radio station’s video conferencing broadcasts using CU-SeeMe. And what I learned was there are “some” freaks on the internet! Mind you it was 1995 and I was one of the first women using CU-SeeMe and at this time – one of the first women on the internet and wow it was fun! I want to do another post about CU-SeeMe!!

Bottom-line, if Amazon is thinking of using real-time chat for products reviews, they need damage control! For the manufactures that create the products sold online, this should feel like a wake-up call. If manufactures aren’t listening to their buyers/customers this information should be a reason to install a blog and listen – track and monitor what the consumer really wants from their manufacturing plants. The best way to know what consumers/clients want is to listen and the best way to listen is to have a blog! Don’t worry enterprise manufactures, you have control over comments.

If you want to leave a comment, send me an email – I’m overloaded with blog spam and updating my own database and site – it takes time. Email me now!