Kansas City SEO and SEM

by: Anne Haynes

I watched i-CAUGHT tonight for the first time. While it’s the second episode, it-is-what-it-is: a force to bridge the gap between traditional commercial video producers and “Joe” the online video producer.

One of the i-CAUGHT segments was around the Canadian car thieves. Canada has the secret to finding car thieves by placing cameras within cars. Think of the cars like decoys or dummies; the keys are in the ignition. These camera devices easily help identify criminals stealing cars that area frequently visited on YouTube.

After the episode tonight I decided to conduct a search on Google. It took several queries to find what I was looking for, but the following search term police cameras in canadian cars rendered the first result in Google SERPS.

How much more long-tail can you get?

While the search engines are getting smarter these days (Google) the dynamic query strings within the URL do not help a search engine understanding the meaning of a page. The URL is one of the first variables the spiders visits. And when it sees “?id=3451526&page=1” it’s clueless. Google has updated the algorithm to index dynamic URLs for years now, but it’s obvious that understanding the meaning of a page based on the title tag meta and a friendly URL helps the search engines serve up more relative results.

Come November when Universal Search rolls out prime time, SEO strategies must be udpated to support an organic marketing approach.