Google purchased DoubleClick for 3.1 Billion!

Posted Friday Apr 13 2007 | Anne Haynes | SEM |

Is Google becoming an agency or what? “Acquiring DoubleClick expands Google’s business far beyond algorithm-driven ad auctions into a relationship-based business with Web publishers and advertisers.” writes the New York Times

I find this to be an interesting statement. Let’s see, all of my friends at Google never disclose anything about working at Google. In conversations with my friends, I ask, “So how is work?” and they would make some lame (I work with Stanford folks) comment, “If I told you I would have to kill you.”

It’s tough to build relationships with people when they keep too many secrets. You lose things to talk about because they can’t speak for fear of a leak.

Never the less, this acquisition will be interesting to watch unfold.

1 comment |

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One Response to “Google purchased DoubleClick for 3.1 Billion!”

  1. on Apr 13, 2007 at 6:51 pm   ahaynes

    In my opinion, I’m wonder how moving beyond an algorithm focused company will effect the code updates to the algorithm. Can you say – spread yourself thin. As an individual you can’t be experts in everything and as a corporation coupled with politics what will happen to the algorithm initiative and deployment cycle?

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