Google is Going to Clients Direct
Today I’ve been working on optimizing one of my client’s AdWords accounts, so I decided to freshen up and conduct some research. While I love Google just like other internet marketers, I found a post on the Google AdWords Group today that made me concerned.
I’m not sure if this post is true, but if it is, there’s more discussions to come.
From: SEO-JR
Date: Oct 7, 9:58 am
Subject: AGENCY ALERT – Google Going to Clients Direct
To: AdWords Basics
I would like to understand if other Agency “Partners” of Google have had a similar experience as the one we came across with Google yesterday. It appears that while our agency is the Agency of Record for search for a Fortune 100 Real Estate company, Google has decided that they would not honor that existing relationship and would approach my client directly to sign a search contract. More concerning is that this is business that is being managed by the Google internal search team and does not take into consideration the terms we are currently running in our program. This issue was only identified when my team noticed that there were two Google ads displaying for our client with different visible URL’s. Upon digging deeper we found that not only did the Google team not consult with us on this they also bypassed the Director of Marketing at the client and went directly to the business unit to sign this $250K contract. I put this out there for agencies to read with the concern that Google will present themselves as an agency partner yet when given the opportunity to find revenue will disregard the rules of good business practice. I have a call out to my Agency Representative and will let you know how this all turns out.
Best,
JR
[email address]
comments off Tuesday 07 Oct 2008 | Anne Haynes | SEM
