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While I’ve most likely missed the Cloverfield blog window of opportunity, I must share the story and reveal my Cloverfield informant.

As an internet marketer, it’s not everyday that a colleague sends out the 411 giving you insight to the next best viral marketing campaign – but this is what happened to me….

While I’m exceptional at internet marketing, I find it hard with my schedule to make time for movie releases. I tend to wait until the film becomes available On Demand or at Blockbuster. In July when the “Transformers” movie launched the trailer 01.18.08 was introduced. 01.18.08 wasn’t a title of a movie, but it was a release date! And this release date started the Internet Buzz that continues to be discussed in the film and promotion industries today.

In July 2007, I was a full-time employee at an agency in Kansas City with web content, search engine optimization and paid search management under my direction. Andy Schiller from the content team indirectly reported to me and sent out an email blast detailing the 01.18.08 viral marketing opportunity. I listened and started blogging about 01.18.08. Andy and I had 3 conversations about 01.18.08 and the rest is history.

Listen to the people around you and what they are talking about; viral is in everyday life.

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