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While I’ve most likely missed the Cloverfield blog window of opportunity, I must share the story and reveal my Cloverfield informant.

As an internet marketer, it’s not everyday that a colleague sends out the 411 giving you insight to the next best viral marketing campaign – but this is what happened to me….

While I’m exceptional at internet marketing, I find it hard with my schedule to make time for movie releases. I tend to wait until the film becomes available On Demand or at Blockbuster. In July when the “Transformers” movie launched the trailer 01.18.08 was introduced. 01.18.08 wasn’t a title of a movie, but it was a release date! And this release date started the Internet Buzz that continues to be discussed in the film and promotion industries today.

In July 2007, I was a full-time employee at an agency in Kansas City with web content, search engine optimization and paid search management under my direction. Andy Schiller from the content team indirectly reported to me and sent out an email blast detailing the 01.18.08 viral marketing opportunity. I listened and started blogging about 01.18.08. Andy and I had 3 conversations about 01.18.08 and the rest is history.

Listen to the people around you and what they are talking about; viral is in everyday life.

I love widgets! And while I don’t like wasting time in the social networking space, I find myself at myspace, linkedin, facebook and other places often. I just received to invitations today for Spock. Dan Sundgren from Efficient Frontier sent me an invite, so if he’s on a services, I’ll sign up!

Who says internet buzz doesn’t bring the movie goers? The amazing Cloverfield, in one weekend, took in 41 Million! 27 Dresses came in next, but come on - the marketing for 27 dresses was three times the marketing efforts of Cloverfield. The viral aspects of the internet will always return a bigger ROI - vertical doesn’t matter!

Tonight I was privileged to see Cloverfield at a pre-screening in Kansas City. I’ve never been to Screenland at Washington and 17th, but it’s a pretty awesome spot to see a movie in such comfort.

While the world is still waiting for the official release date of 01.18.08, I watched it on 01.14.08 and it’s pretty amazing!

I’d like to thank my friends, family, JJ Adams, Andy Schiller, the producers and AMC Corporate for allowing me to have this sneak peak into the movie I’ve been blogging about for 6 months.

Two lines everyone will totally enjoy: Hud says, “Something Terrible” and then says, “Something not so terrible”. I think I have my wording correct, but the Paramount Police were on site to prevent any recordings.

The Transformers trailer: 01.18.08 from July of 2007 is titled: CLOVERFIELD

By: Anne Haynes

As some of you know and my Google Analytics data confirms, I’ve been found as a link in the viral marketing campaign that started when the Transformers was released earlier this year. After the moviegoers were released from the action packed Transformers show, they were give a taste of a movie; no name, no actors’ names, just a date: 01-18-08.

This secret film with no name and only a release date was born and the blog posts began! While I’d love to take full credit for my marketing research on 01-18-08, I had an informant and he/she kept me up on the latest.

It’s funny, I did a search tonight, now 5 months later, I found a forum user from unfiction.com on December 26, 2007 stating that Jamie Lascano is one of the actresses in Cloverfield. I found Cloverfield Jamie Lascano on August 2nd 2007.

It’s obvious that search marketing has come into play based on the traffic to my blog. My Google Analytics stats have been over the top on various terms; 01.18.08, cloverfield slusho, 01-18-08 etc. Visitors are finding some information on my blog. But I believe they are missing the Cloverfield actors’ myspace profiles I found in August 2007. It’s was my best post about the insights of Cloverfield aka 01-18-08.

by: Anne Haynes & Informant

My informant alerted me to more information on the Cloverfield, 01.18.08, monster movie

He states, it’s a monster movie that’s dovetails into a plague/infestation movie.
Blog post with more insight on 01.18.08

The monster is a scaly beast and when the scales fall off the monster they take on a mini-monster shape and run around NY. The gremlins of sorts bite humans and generate a plague. Merrick also states that CLOVERFIELD = “survivors on the run”.

The movie sounds like it’s been inspired by many other movies.

Imagin….

THE MONSTER

AFTER THE SCALE FALLS OFF AND GROWS

by: Anne Haynes and Informant

1.18.08 could actually be a real “apocalypse” movie - in the sense of the 4 horsemen, plagues, dead rising, festering boils, 7 headed dragon comes in from the sea, etc. Biblical material, not just a “giant monster” movie.

On August 1st, CurbedWire informed the cloverfield following of a swath of destruction at the corner of Orchard and Stanton Streets on the Lower East Side. It’s a swath of destruction that is, sad to say, merely a movie set—albeit a set for the much-buzzed J.J. Abrams monster movie alternately called Cloverfield, 1-18-08, and Monstrous.

Additional reports from set locations being shot in NYC are reporting sightings of zombie-like actors, and plague-infested bodies

Detective Ethan Haas digs deeper: