For the last month or two I’ve been creating Follow Friday Twitter Spotlight blog posts for clients. These spotlights focus on the people using Twitter who are engaging with their followers. It’s been really hard finding real people! I’m guilty of using automatic tools. Back in 2009 the thought of breaking the news to my small business clients that they needed to hire more staff and increase overhead to support their brand on the social media networks was tough. The past several years have been hard on small businesses and I focused on efficiencies using RSS feeds and automated tools instead of reducing the bottom-line by hiring more staff.
Don’t get me wrong, I loved the engagement and it was awesome when Dean and Deluca tweeted back to me and brands were listening and responding to me in the beginning, but it took a lot of time! I was behind Twitter and sending @ to this person and @ to that brand and then I would wait and wait. I’m sorry, but social media for a small business is time consuming and if you notice it’s the owner doing all the listening and @ing back. Business owners need to be focused on their businesses and not listening and waiting to respond on social networks. Sure there are tools that monitor, but show me a tool that tells me “when” and “who” to respond to easily and I will change my opinion. I seek tools all the time all, visit my tool page and let me know the tool I’ve been searching for and haven’t found yet.
But now for the point of this post; when will the tweets stop making sense with hashtags? I don’t want tweets with just hashtags. Hashtags are not a sentence people. The point is in the words not the tags.
Today I saw a Tweet with just @Twitterprofiles and not #FF or #FollowFriday, no words saying why these people are important, just @s in 144 characters.
We are in a Twitter danger zone. At some point we are going to login to our Twitter accounts and not be able to understand anything being tweeted!!
Someone enlighten me and show me the way, because right now, I see the end. I’m going to guess in the future, Twitter will create a clause in their ever changing Terms of Service/Use that too many hashtags will make your account suspended. Oh joy, been there done that twice!