Category Archives: SEO

This is the area I post industry ideas and news regarding search engine optimization. My history in search engine optimization (SEO) is where my core skills, so I will write about the industry in this location.

Easy SEO Tips to Increase Search Engine Rankings

by: Mary Smith

We live in a world that has seen many technological advances and has innovated in all spheres in the past couple of years. Humans today rely on the power of Internet for any form of information, communication, shopping, entertainment and many among us earn a steady income from Google. Most of them yearn to gather information as soon as possible as time is of essence in the busy lives that we have today. Like many of us, we search for a keyword and then click on the top three results from the search engine results. As a website owner every potential click can be monetized to increase higher traffic and more income. This all can only be possible when you have the right SEO knowledge.

Spiderman and Froggie's lunch is about to be rudely disrupted

 

SEO has changed a lot in the recent times and we need to reinvent our methods to be at the top.

1. Be Google Friendly

Website design speaks volume for itself; make sure that the page does not have an endless wait time to load up. Faster loading pages are a major plus in all the major search engines. Have you tried the PageSpeed Insights, it analyzes the content of a web page, then generates suggestions to make that page faster. Reducing page load times can reduce bounce rates and increase conversion rates.It not only enhances the user experience, they will return for more as they will find more promise from your site.

2. Publishing High Quality Articles

Times have changed post Panda update, it is mandatory that if your target goal is to attain high search engine rankings then publish quality articles. Spun or low quality articles are a strict no-nom it is important you offer content that is informative and offers value to the user.

It is important that you not be blacklisted in the eyes of Google, one has to adhere to Google’s policy and offer content that is good.

3. Be Active on Social Network Sites

The social networking has changed the way we communicated, Facebook, Twitter, LinkedIn are not alien platforms to us humans. They have become a household name and every business should expand its base by tapping into these networks. You have to be an active part and link them to all the quality articles, blogs that are relevant to your niche. Have a circle of friends that are connected and in no time the word of mouth will help enhance the SERPS.

These tips will help ensure that you are on right track to carving a niche for your website in the competitive world that we are in.

About the Author: Mary Smith has been freelancing as a guest writer for a four years. She finds changing trends in Calgary Webdesign intriguing and follows their blogreligiously. Mary is also passionate about finance, real estate,Internet,and home and garden.

photo by: kevin dooley

Google+ Invites and Personalized Search

Navigating Google+ Invites

Unless you have an internal network of technology friends, it’s going to be tough to have access to Google+

I was an early adopter to FriendFeed and joined an Invite Group within the FriendFeed (now Facebook owned) network. It has been sometime since I logged into FriendFeed, but when I heard about invites needed to gain access to Google+ I went to my FriendFeed Invite Group! And Catriona Potts sent me an invite not just once, but twice. The demand for invites has grown substancially. From what I’ve gathered, when Google+ opened the service for beta it was easy to invite a user, but now its become a little more tricky. Once you have a Google+ account, check out this post about inviting friends with a gmail account to your Google+ circle of friends.

 

Evaluation of Google+

Following is my initial review of Google+ . As I continue to learn the technology and integration with Google SaaS I will post additional evaluations.
 

Personalized Search

 

When you are logged into your Gmail account and you search freely Google is tailoring (filtering) your search results to your behavior. I first noticed the +1 when I was doing keyword research for a client. I always google "google keyword tool" instead of going direct and I noticed Rand Fishkin name under the Google Keyword Tool personalized search result. I didn’t think twice about it because I use the "Social" search feature in Google Tools. But then Danny Sullivan showed up and this pretty blue +1 presented itself. Note, now that I’m on Google+ I don’t see the result below….

Google Personalization Google Plus

When everything is said and done, if you have a Gmail account, you will see search results differently than if you don’t have a Google account. I’m not going into IP and behavioral targeting in the blog post, but know it’s happening and here is a great TED video from Eli Pariser on the Filter Bubble.

 

Google+ (Plus) Killer to Facebook

  Simplicity of Design
 

Well, it was pretty easy to set-up my Google+ account with privacy in mind! When you start your account Google makes sure you think about your sharing privacy and practices. With Google+ you define your circles (groups of people) upfront which makes you think about your sharing privacy FIRST which is spot on to keeping things simple!

In my opinion it’s about circles of influence and the interface for Google+ brings this concept to life without adding applications like in Facebook.

Circle of Friends Google Plus

Simplicity of Integration with Blogger

I’m a WordPress girl my nature and I will always go for a hosted blog before a free blog because of the countless limitations to (Free) blogs. However this one feature is making me rethink my recommendations.

If you need an invite to Google+ leave a comment below and I will do my best to send you an invite.

BuzzStream: Link Building The Easy Button

By: Anne Haynes

The last two weeks I’ve been testing the BuzzStream offsite search engine optimization (SEO) link building management application that is currently in private beta. I feel very privileged to have this opportunity because I know first and second hand how painful link building outreach programs can be when implementing offsite SEO campaigns.

This blog post is designed to educate website owners and agency management how labor intensive SEO outreach programs can be and why using the BuzzStream application will cut cost dramatically. I implement offsite SEO as a website owner and an internet marketing manager at a hosting company, so I have a unique perspective for both readers. In my professional opinion, BuzzStream is becoming the CRM solution for the SEO industry.

Understand that I’m skeptical about finding the easy button to link building and I know how labor intensive link building can be when you obey the White Hat rules of SEO. Many SEO firms created in-house proprietary applications to manage offsite SEO campaigns, but BuzzStream has the ability to plug into any SEO firm, agency or in-house operation.

Six months ago I was researching ranking report software and link management software. I asked the Linkedin SEO group for some help and while I received a ton of answers for ranking report software, there was nothing for link management software. For those people implementing offsite SEO campaigns, you understand my pain. But for those of you that don’t know the interworkings of offsite outreach programs let me spell it out:

First, you have to find websites that compliment your website by querying the search engines with [“list * keyword sites ”] here is a list of search engine queries for link building.

Once you locate a website that looks good you need to make sure the website lives in a good neighborhood; no porn, no excessive advertising, no gambling etc. Each URL you find is entered into the bad neighborhood link building tool and if the site passes the test, it can be added to the offsite optimization spreadsheet. Understand that you could spend anywhere from 20-30 minutes trying to locate “1” good link. But when you find one you feel pretty good the URL made it to the spreadsheet.

This is not your average spreadsheet; following are a few example column headings:
1. Site URL – Easy find cut and paste into spreadsheet and make sure it’s a hyperlink
2. Site Page Rank – You need a toolbar or a web-based tool to gather PR info
3. Site Alexa/Compete Ranking – Enter URL into Alexa.com and cut and past the score into spreadsheet
4. Submission Location – Surf the website to find proper page for the website to be listed
5. Site Owner Name – It could be on the site or you have to go to Whois to find this information if it’s public
6. Site Owner Email – Same as #5
7. Site Owner Phone – same as #5
8. Contact Us URL – Locate this on the site or #5-#7 work instead
9. Date Submitted – This is the date you actually email your request
10. Keyword Meta Variation – Select a different keyword link variation depending on SEO campaign
11. Date Live – You need to check and recheck
12. Date Last Checked – You need to recheck and then check again

As a SEO Specialist working at an agency you’re responsible to collect all the information about the site needed to contact the website owner or webmaster and request a link to the website being optimized. Understand that even if you email a webmaster or owner, there are no guarantee the webmaster will make time for you and add your website. Moreover you’re luck y if you even receive an email back. In my professional opinion a combination of email and phone works best. But again there are no guarantees.

While Google has updated their algorithm to look more at quality links and not quantity, sites that rank really well still have thousands of inbound links. Yes thousands! Now repeat this process over and over, check and recheck to make sure your links have gone live and pray it doesn’t go down without you knowing.

Now let’s say you own a website and you’ve hired an agency to conduct your onsite SEO and offsite SEO. You’re happy with the results, but you’ve decided to bring the SEO in-house, so you request your list of links from the agency. Ok, I’ve worked at agencies and managed search marketing departments; we rarely gave clients the list we built. Many times I’ve seen instructions on how to find your links through emails. Bottom-line, if you search on Google or use Yahoo! Site Explorer you will find your offsite optimization activities. Clients “don’t know what they don’t know” and are pointed to marketleap.com and the search engines to find their offsite SEO activities.

Imagine all of the information above not being given to you. It’s more common than not, so if you outsource your offsite SEO work to an agency make sure you have it “in your contract” that you own the link building “contact” data.

I’m going to continue on this agency theme for a minute. Now let’s say that you manage a search marketing team and you have 40 clients’ offsite optimization strategies distributed among 4 SEO Specialist. One day you come into the office and one of your employees gives two weeks notice. You check over his/her offsite optimization spreadsheet and there is no contact information. You request the information be updated. The employee has to go through his/her email inbox to collect all the information and itemize contact information on a per URL level. With a spreadsheet running at over a thousand rows it will take more than two weeks just to populate the information correctly.

The employee leaves a mess and you assign a seasoned SEO Specialist to take over the work. You ask IT to forward the emails to the new SEO Specialist in charge of the account. The new specialist on the account receives emails from site owners with no context because they didn’t start the relationship in the beginning. The SEO Specialist explains the situation and the cycle starts all over again! Now apply $75 – $125 an hour to that time and put this in your overhead.

For those of you that don’t know this, offsite optimization is one of the most important aspects when ranking in the search engines. Now imagine how many hours this process takes to implement and track. There are many early adopter SEO firms that built in-house applications to improve offsite SEO efficiencies, but BuzzStream is the first application I’ve seen to cover both agency and in-house offsite SEO markets.

I’m grateful to Paul May and the BuzzStream team for building a system to manage these relationships and remove the spreadsheet hell out of offsite optimization. I’ve been using the software for a few weeks and as of today I feel BuzzStream has the ability to be a CRM for offsite SEO.

If you’re insterested in getting you hands on BuzzStream, Follow me on Twitter shout at me to follow and I’ll DM you with a private beta link.