Category Archives: Big Game Day Commercials

2013 Game Day Commercials – Super Bowl 47 Banner Ads

By: Anne Haynes

Big Game Day; NFL Super Bowl 2013 is upon us and there have been lots of votes on which Super Bowl commercials are the best this year. Following are the Big Game Day 2013 commercials in order of best to last according to a recent Ad Age article. After the Ad Age list, I’m including the rest of the commercials that didn’t make it so this will be a complete list of 2013 Super Bowl commercials.

Ad Age Winners in order:

Toyota RAV4 2013 Big Game Commercial “Wish Granted”. This commercial reminds me of the State Farm Insurance commercials but with a genie theme and a higher production level.

Volkswagen Game Day 2013 Commercial | Get In. Get Happy. Last week this commercial hit the talk shows as being racists which I don’t see at all, but Good Morning America and The View sure saw something not appropriate.

Audi 2013 Big Game Commercial – “Prom”. There is something about an Audi that makes me think Christian Grey and all the way up to the prom doors opening I kept seeing Christian Grey. In my opinion Audi missed a great opportunity to tie the book association to the car with this commercial.

Samsung Mobile USA – El Plato Supreme. Samsung Mobile USA ad featuring Seth Rogen and Paul Rudd is great because well the actors and the fear of being sued for trademark infringements. Hashtags #SuperBowlXLVII too funny!

Mercedes-Benz 2013 Super Bowl Commercial (Extended Cut): “Soul”. Mercedes-Benz commercial with some of the best talent; Usher, Kate Upton and Willem Dafoe. The commercial has great tunes and a devil supernatural feel. I love the way the car is introduced through a billboard in the opening. MBUSA does a great job transforming the geek into a celebrity while the geek dreams of what his existence will be after signing his soul away with the devil. Great final ending of the commercial by circling back to the billboard and the geek realizing he can afford the Mercedes-Benz CLA at $29,900.

Coke Chase 2013 Ad. Coke recently came out stating they were not part of the obesity problem in the US and I find this commercial a missed opportunity to speak to this issue especially when the Super Bowl is the second most calorie consumed day after Thanksgiving and the biggest commercial viewership. In my opinion this commercial didn’t do much for me but you be the judge and you can be the judge with Cokes Big Game Day AD voting. What’s your opinion? You can vote now!

“Space Babies” 2014 Kia Sorento Big Game Ad. Kia BabyLandia commercial is great because every parent is faced with the question; Where do Babies Come From? Kia did a great job with the father building a baby making fantasy land until the child wanted to reiterate what he heard at school and then the Wheels on the Bus Go Round and Round. Cute commercial focused on families in the market for a Kia Sorrento.

Doritos® – Road Chip — Crash the Super Bowl 2013 Finalist. One of my favorite Doritos® commercials, hilarious way to get the dog out of the car and classic when the little girl says, “Not’chor Cheese”.

Doritos® – Goat 4 Sale — Crash the Super Bowl 2013 Finalist. Not much to say about this one except it’s tied to the Doritos® Irresistible brand. In my experience working with animals in commercials is tough and expensive.

Viva Young – 2013 Taco Bell Game Day Commercial. Society has a way of making getting old not be so much fun, but Taco Bell managed to make getting old look fun and even adventurous in this commercial. In my opinion I would have liked to have heard this commercial in English.

YourBigIdea.CO | Featuring a Sky Waitress and Danica Patrick. Hilarious! Loved this one! When I watched this commercial for the first thing that came to mind was the RichKidsofInstagram. Then I thought of how many times I have thought of an idea thinking it’s unique and finding out someone else had thought of the idea and actually made a business. In the old days, when I had unique ideas, I would write an idea down and mail it to myself (never to be opened). The process of going through the postal service makes the idea date stamped and protected. I’m not sure if this is true, but I did this many times. What a great service by GoDaddy! Let’s hope it’s not like paying for website hosting or a URLs. Because if you’re an idea person like me there could be a new industry on our hands. How many people own more than 10 domains and have them parked? Will we start parking ideas.co? Great commercial, loved it! Best part is the end when the cocktail server says, “More Champagne Sir?” And the Idea Man sitting on his private plane with his wife and LV luggage says, “More Everything Sky Waitress!” – that’s awesome!

TV Commercials Viewed
Axe Apollo

Mio Fit Teezer only

“Hotbots” 2014 Kia Forte Big Game Car Ad

Budweiser – The Clydesdales Brotherhood Super Bowl Ad 2013

Official Lincoln #SteerTheScript Commercial

Check out
Super Bowl Commercials from 2012
Super Bowl Commercials from 2011

CBSSPORTS.COM Integrated Media & Commercials
Following are the commercials and banners I noticed online. Toyota and Samsung had the prime online banner placement during the game.
Super Bowl 2013 Toyota Rav4 Commerical

Unattended Laundry: You needed the machine. Good commercial showing an uncomfortable guy finding an attractive woman’s panties in the laundromat. After a total uncomfortable exchange of words, Speed Stick asks viewers to share their laundromat experiences with hashtag #handleit on Twitter.

Speed Stick CBSSPORTS.com ad I like how the banner points to the Youtube channel. In my opinion it would have been better to point the viewer to Twitter since the campaign is about #handleit on Twitter.
2013 Game Day Commercials and Ad Review

Cars.com is not giving up their commercial online, but I have a screenshot.
SuperBowl 2013 Cars.com Online CBSSPORTS.com

Prudential
CBSSPORTS.com Online Super Bowl Commercials

Oops on the Taco Bell Ad – Banner ad never displayed DobuleClick. It could have been bandwidth, but it wasn’t.
CBSSPORTS.com Online Super Bowl Commercial Taco Bell Fail

What’s up with the “black” beer branding this year? At first when Beck’s Sapphire commercial started I thought it was a Budweiser Black Crown commercial.

The big problem I see with Beck’s ad campaign is there was no call to action on the banner. Even if your trying to just brand, driving web and social traffic reinforces the brand so in my opinion banner advertising without a call-to-action is wasted branding!
Super Bowl 47 Commercials

Possible TV Commercials to Air on Super Bowl 47
GoPro: Dubstep Baby – The Big Game Commercial 2013

Pizza Hut 2013 Big Game Commercial – HUT HUT HUT

Doritos Express Checkout Crash the Super Bowl Commercial

SodaStream – Set The Bubbles Free Super Bowl Commercial 2013

Skechers – GOrun 2 — Man vs Cheetah Big Game Commercial

*ALTERNATE ENDING* Hyundai Canada’s 2013 Big Game Day

Hotbots Kia Forte Super Bowl Commercial

2013 Hyundai Sonata Turbo | Big Game Ad | “Stuck”

Bar Refaelis Big Kiss Go Daddy Super Bowl Commercial

Check out
Super Bowl Commercials from 2012
Super Bowl Commercials from 2011

Super Bowl Commercials 2012

Check out the Super Bowl Big Game Day 2013 Commercials

Kia 2012 Super Bowl Ad Teaser

A Dream Car. For Real Life — 2012 Kia Optima Big Game Full Commercial — Extended Version

Hyundai 2012 Super Bowl XLVI 46 Commerical

Hyundai Think Fast – Hyundai Genesis Coupe – Super Bowl Commercial 2012

Long Live Hyundai and Kia Commercials!!!

Bud Light Super Bowl Commercial

Audi Zombie Super Bowl Commerical

Elton John XFactor Super Bowl

“Cheetah” Hyundai Super Bowl 46 Commercial

M&M

Best Buy

Chevy Super Bowl Commercial End Of World Superbowl 46

Coke-Cola Super Bowl XLVI (Bears) Commercial

Super Bowl XLVI Commercials: Bridgestone Tires

GoDaddy Superbowl 46 Jillian and Danica

Official Lexus 2012 “Big Game” Commercial: “Beast”

Doritos Commercial Missing Cat 2012

New 2012 Funniest Commercial

Doritos Super Bowl Commercial – Sling Baby

Taxact.com

The Dog Strikes Back: 2012 Volkswagen Game Day Commercial

French Bulldog Races Skechers Super Bowl Commercial 2012

Videos: Super Bowl Commercial Ads XLV 2011

Check out the Super Bowl Big Game Day 2013 Commercials

Pepsi Super Bowl XLV Commercials
Interesting on YouTube there are 42 dislikes, I love this commerical

Uncensored E-TRADE Baby – 2011 Superbowl Commercial Ad Snippet

Doritos Super Bowl Commercials
Check out the banned or not used funny videos below

Bud Light 3D

Bud Light Severance Package

Volkswagen Commercial: The Force (every superbowl search on Youtube generated this paid ad). Can you say SMART MARKETING!

Faith Hill Teleflora.com Behind The Scenes, I don’t have 4 minutes where is the commercial people.- FAIL

Justin Bieber. Ozzy Osbourne Super Bowl Commercial – Can’t Find the Youtube – FAIL

Chevrolet Silverado Tommy

Watch the Chevrolet ads from the website http://www.chevrolet.com/#cruze

Kia Optima: One Epic Ride Superbowl Commerical

Audi Super Bowl Commerical Teaser – FAIL

GoDaddy Joan Rivers Joan I’ve loved you for years, but really, can’t we see something fun?
Teaser, but go and see it if she is up yet!!

Eminem Brisk Super Bowl Commerical 2011
He’s too cool to have his commerical on Youtube…really?

Now for the Others Commercials

Hyundai Sonata

Brett: Hookers helped me, drinking a lot of water helped me, harassment helped me – FAIL

Another

Another

Another

Another

Movie Trailers SuperBowl XLV 2011M
Thor Trailer: New

Super 8: New

Cowboys & Aliens: New

Fast Five: 1,883,904 views on Youtube