By: Anne Haynes
Big Game Day; NFL Super Bowl 2013 is upon us and there have been lots of votes on which Super Bowl commercials are the best this year. Following are the Big Game Day 2013 commercials in order of best to last according to a recent Ad Age article. After the Ad Age list, I’m including the rest of the commercials that didn’t make it so this will be a complete list of 2013 Super Bowl commercials.
Ad Age Winners in order:
Toyota RAV4 2013 Big Game Commercial “Wish Granted”. This commercial reminds me of the State Farm Insurance commercials but with a genie theme and a higher production level.
Volkswagen Game Day 2013 Commercial | Get In. Get Happy. Last week this commercial hit the talk shows as being racists which I don’t see at all, but Good Morning America and The View sure saw something not appropriate.
Audi 2013 Big Game Commercial – “Prom”. There is something about an Audi that makes me think Christian Grey and all the way up to the prom doors opening I kept seeing Christian Grey. In my opinion Audi missed a great opportunity to tie the book association to the car with this commercial.
Samsung Mobile USA – El Plato Supreme. Samsung Mobile USA ad featuring Seth Rogen and Paul Rudd is great because well the actors and the fear of being sued for trademark infringements. Hashtags #SuperBowlXLVII too funny!
Mercedes-Benz 2013 Super Bowl Commercial (Extended Cut): “Soul”. Mercedes-Benz commercial with some of the best talent; Usher, Kate Upton and Willem Dafoe. The commercial has great tunes and a devil supernatural feel. I love the way the car is introduced through a billboard in the opening. MBUSA does a great job transforming the geek into a celebrity while the geek dreams of what his existence will be after signing his soul away with the devil. Great final ending of the commercial by circling back to the billboard and the geek realizing he can afford the Mercedes-Benz CLA at $29,900.
Coke Chase 2013 Ad. Coke recently came out stating they were not part of the obesity problem in the US and I find this commercial a missed opportunity to speak to this issue especially when the Super Bowl is the second most calorie consumed day after Thanksgiving and the biggest commercial viewership. In my opinion this commercial didn’t do much for me but you be the judge and you can be the judge with Cokes Big Game Day AD voting. What’s your opinion? You can vote now!
“Space Babies” 2014 Kia Sorento Big Game Ad. Kia BabyLandia commercial is great because every parent is faced with the question; Where do Babies Come From? Kia did a great job with the father building a baby making fantasy land until the child wanted to reiterate what he heard at school and then the Wheels on the Bus Go Round and Round. Cute commercial focused on families in the market for a Kia Sorrento.
Doritos® – Road Chip — Crash the Super Bowl 2013 Finalist. One of my favorite Doritos® commercials, hilarious way to get the dog out of the car and classic when the little girl says, “Not’chor Cheese”.
Doritos® – Goat 4 Sale — Crash the Super Bowl 2013 Finalist. Not much to say about this one except it’s tied to the Doritos® Irresistible brand. In my experience working with animals in commercials is tough and expensive.
Viva Young – 2013 Taco Bell Game Day Commercial. Society has a way of making getting old not be so much fun, but Taco Bell managed to make getting old look fun and even adventurous in this commercial. In my opinion I would have liked to have heard this commercial in English.
YourBigIdea.CO | Featuring a Sky Waitress and Danica Patrick. Hilarious! Loved this one! When I watched this commercial for the first thing that came to mind was the RichKidsofInstagram. Then I thought of how many times I have thought of an idea thinking it’s unique and finding out someone else had thought of the idea and actually made a business. In the old days, when I had unique ideas, I would write an idea down and mail it to myself (never to be opened). The process of going through the postal service makes the idea date stamped and protected. I’m not sure if this is true, but I did this many times. What a great service by GoDaddy! Let’s hope it’s not like paying for website hosting or a URLs. Because if you’re an idea person like me there could be a new industry on our hands. How many people own more than 10 domains and have them parked? Will we start parking ideas.co? Great commercial, loved it! Best part is the end when the cocktail server says, “More Champagne Sir?” And the Idea Man sitting on his private plane with his wife and LV luggage says, “More Everything Sky Waitress!” – that’s awesome!
TV Commercials Viewed
Mio Fit Teezer only
“Hotbots” 2014 Kia Forte Big Game Car Ad
Budweiser – The Clydesdales Brotherhood Super Bowl Ad 2013
Official Lincoln #SteerTheScript Commercial
CBSSPORTS.COM Integrated Media & Commercials
Following are the commercials and banners I noticed online. Toyota and Samsung had the prime online banner placement during the game.
Super Bowl 2013 Toyota Rav4 Commerical
Unattended Laundry: You needed the machine. Good commercial showing an uncomfortable guy finding an attractive woman’s panties in the laundromat. After a total uncomfortable exchange of words, Speed Stick asks viewers to share their laundromat experiences with hashtag #handleit on Twitter.
Speed Stick CBSSPORTS.com ad I like how the banner points to the Youtube channel. In my opinion it would have been better to point the viewer to Twitter since the campaign is about #handleit on Twitter.
What’s up with the “black” beer branding this year? At first when Beck’s Sapphire commercial started I thought it was a Budweiser Black Crown commercial.
The big problem I see with Beck’s ad campaign is there was no call to action on the banner. Even if your trying to just brand, driving web and social traffic reinforces the brand so in my opinion banner advertising without a call-to-action is wasted branding!
Possible TV Commercials to Air on Super Bowl 47
GoPro: Dubstep Baby – The Big Game Commercial 2013
Pizza Hut 2013 Big Game Commercial – HUT HUT HUT
Doritos Express Checkout Crash the Super Bowl Commercial
SodaStream – Set The Bubbles Free Super Bowl Commercial 2013
Skechers – GOrun 2 — Man vs Cheetah Big Game Commercial
*ALTERNATE ENDING* Hyundai Canada’s 2013 Big Game Day
Hotbots Kia Forte Super Bowl Commercial
2013 Hyundai Sonata Turbo | Big Game Ad | “Stuck”
Bar Refaelis Big Kiss Go Daddy Super Bowl Commercial