Organic Marketing - SEM Welcome Guest | Login or Register

The marketing manager at buyerzone.com contacted me and asked me to change my blog post from 5-10 vendors to a 6 vendor maximum. I was very impressed with the fact that within days this manager found my post and asked for a correction.

I received the first lead for my client on buyerzone.com. Now I just need to make sure the lead turns into a commercial cleaning proposal. It was great to just check my email and have leads delivered for bids!

by: Anne Haynes

I’ve been consulting for a firm specializing in commercial cleaning. While my main focus is building the ecommerce site to sell products and optimize the products for the search engines, the other side of the business is acquiring work orders for commercial cleaning jobs. The ROI for a commercial cleaning job is much higher than the sale of a product, so I’ve sought out lead generators.

I’ve been working with BuyerZone.com. The service supports several different verticals; marketing, health care, retail, etc. There is a limit to the amount of suppliers available within a specific vertical and DMA. For example, there are between 3-6 supplier spots in the Kansas City area for commercial cleaning quotes. BuyerZone’s search marketing team runs PPC campaigns targeting commercial cleaning terms. A purchaser selects the ad and lands on a “BuyerZone” landing page; he/she fills out a few commercial cleaning questions and submits the form. BuyerZone then shares the suppliers’ information with the purchaser and the purchaser’s information with the suppliers. The supplier that follows up first generally wins the commercial cleaning job. For every lead BuyerZone supplies to the suppliers they get paid. BuyerZone sells 1 lead to 10 suppliers, not bad for BuyerZone. Since all leads are not created equal, the suppliers have the ability to reject leads based on specific terms. Overall, I’ve found BuyerZone to be a great lead generator and an alternative to cold calling. The set-up took 10 minutes. If your thinking of using BuyerZone, set-up your account over the phone, they wave the $40 set-up fee.

I’m not sure how Brendan found me, but he and I are linkedin. I received his request tonight and after watching the following video his affiliate platform filled with AJAX for direct response sounds pretty sweet.

Brendan if you’re out there, thanks for the connection!

by: Anne Haynes

Imagine one day if Cisco Systems did away with MS Office products and decided to use on-demand Google Apps. With the acquisition of Postini this might not be too far fetched.

Truly, I am so sick of having 4 computers in my house and needing a different license for each MS Office application I use regularly. Thanks to Google Apps. this is no longer and issue for me, but boy did MS make billions on this structure.

Computer Business Review has a good article reviewing the $625 Million dollar Postini aquisition