Blogs, Blogs and Vlogs

Posted Saturday Nov 03 2007 | Anne Haynes | Social Media |

by: Anne Haynes

I’m in the process of installing three blogs for different clients. While the installs are easy, empowering the client to update and posts to the blogs is another story. I remember when I started my blog and a client’s blog last year about this time. I spent a good 2 hours after work to post to my blog and then optimized my client’s words and posted to his/her blog. The good news is all the optimization I did for my client has ranked him/her #1 in Google for the primary keyword we approved during the campaign creation.

At coffee last week, one of my colleagues mentioned vlogs, he was talking to some one about the blog launch and this person said, “We are focusing our efforts on vlogs.” If people think vlogs are the best thing for web marketing, they are greatly mistaken. I’ve been putting videos on my blog for years now and while a copy and paste of an embed file is easy, a video alone has no meat. Not only do the search engines need more than a video, but people need more out of the videos they watch. Embedding whitepapers and tools in videos are close to impossible right now.

Vlogs are cool, but as a search marketer the best strategy is a landing page attached to the video that transcribes the video or adds features and functionality.

Do you Vlog? How are you adding value to the web user?

3 comments |

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3 Responses to “Blogs, Blogs and Vlogs”

  1. on Nov 05, 2007 at 4:34 pm   Anne Haynes

    I like this post – it speaks to the search marketer.

  2. on Nov 07, 2007 at 11:22 pm   littleguy

    I like the blog too, but I don’t know what search marketer means? Am I a search marketer since I like the blog too? I just checked and there is a website called search.com. I’ll call them and see if they want me to help market them cuz until you I’d never heard of them so maybe they need some brand marketing help. I’ll let you know what happens… if it’s good news I’ll give you the credit… maybe they’ll still pay you an affiliate fee for mentioning them in your blog.

  3. on Nov 12, 2007 at 9:12 pm   ahaynes

    LittleGuy
    You crack me up! Your comment is too funny. Keep reading the “Go Fishing” emails I send to you and soon you will be a search marketer too!

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