by: Anne Haynes

In the last 6 months my consulting experiences have positioned me to truly educate; lunch session with how-to-guides to follow, evening meetings to audit SEO and PPC campaigns and weekend meetings to review results! Through the successes of my clients, I’ve been introduced to new clients and everyone just needs checks and balances to make sure their content, design and development teams are on board with search marketing. It’s been an exciting time for me because my clients’ development teams want to learn and with my education we all experience the excitement of success together!

Last year when I was invited to speak at Dee Sadler’s KCWebCore/Adobe Web Community meeting, I introduced the concept of Company Keyword Missions. The Company Keyword Mission is designed from the top-down and it’s dictated by senior management and/or business owners. Let’s face it, if you have a website and are an organization of 1-100 million, you and your employees post to the internet about your company. And a Keyword Mission supports natural posts by employees for your product or service with the rankings in mind. Many SEO consultants will say this happens anyway, but I say more education is needed. I just had a client ask if they needed to add image ALT tags to a 2,000 page website. Let’s remember back in 2006 when Target was sued for lack of image ALT tags. Image ALT tags were designed for the handicap and specifically the blind. Programs like JAWS read the ALT tags and digitally speak the words within the tags to help the handicap make decisions on the web. With this said, if you have a content management systems with a staff member writing content for you site, create the Company Keyword Mission with details on image ALT tags.

The concept of Company Keyword Mission is about all departments staff knowing the Company Keyword Mission. When the staff posts on the web they will have those keywords in mind.

Here is my Company Keyword Mission Statement
Company Keyword Mission

What do you think? I like this concept, but it’s a tough mission to sell when C Level management is not on board.