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Well, it took time, but I received an invite to the Dropbox Beta. Thank you Derek Quenneville! Once I sign-up, I can invite 10 friends. Fernando Prado receives the first invite. I have 9 open, so if you want an invite, send me your name and email for an invitation.

Email Excerpts from Dropbox
We’re excited to let you know you’ve been invited to the Dropbox Beta by Derek Quenneville!
We’d love for you to try it out — just click this link to get started.
Your beta signup code is:

What is Dropbox?
Dropbox is a desktop application (for Windows and Mac OS X) and storage service that just works. It’s the easiest way to share and store files online and keep files in sync across your computers (quick dropbox video demo here).

Share the Dropbox love
The beta is still invite-only, but we’re no longer keeping the details under wraps — and you’re welcome to invite up to 10 friends to the service (they’ll be able to download Dropbox too.)

The Dropbox Team

by: Anne Haynes

I just lost my sitelinks in Google! Damit! I was reading about the algorithm update and I can’t find anything about sitelinks. I’m trying to think of what I’ve done to the site that would affect my sitelinks. I renewed my domain for 9 years yesterday. I couldn’t imagine this hurting my site. I just read up on sitelinks at Google and they are completely automated and it’s based on a site’s link structure. Sitelinks are designed to help people navigate through a website yada, yada, yada. UGH! I want my sitelinks back!

If anyone has some insight, please send me a message.

by: Anne Haynes

Ok, so in the past two weeks I’ve become a Twitter freak; I have Twitter on my cell phone, my Google Talk and a gadget on my iGoogle. Six months ago I received an invite to Twitter from a friend and totally ignored the invitation. Why in the world would anyone want to know “What I’m Doing”? And to think, now I’m playing catch up. It appears that all of the search marketing industry and innovative individuals are on Twitter.com and I’m slowing catching up.

My biggest find in two weeks was We Feel Fine.org. I’ve recently taken over a few PPC campaigns for thecandleshop.net and while we run out of budget every month, I’ve been impressed with my 69% increase in click-through-rates. I’m going to give We Feel Fine.org all the credit. I hang out on spyfu.com and try to figure out how to improve my PPC ads, but when you’ve seen one ad, you’ve seen them all. When I’m on We Feel Fine.org, not only does my mind get a break from the numbers, but I begin feeling again. And what propels people clicking on ads? Its feeling. A word I’d never use to describe a candle,is the word “pamper”. The number one ad in my campaign is titled “Scented Candles - Pamper Yourself”. I’ve also been using “Glass of Wine, Your Man and Your Scented Candles” and while the wine and man ad copy hasn’t been pulling the best CTRs, the word “Pamper” has made a difference. This word came from We Feel Fine.org.

Cheers to creating better ads!

Related Posts:
I Want You to Want Me by: Jonathan Harris and Sep Kamvar

by: Anne Haynes

I joined a beta testing group today and ran across Dropbox. I’m in the market for a new computer and I’m definitely torn between the PC and MAC. Dropbox is giving me some comfort regardless of what operating system I decide to purchase.

This tool is great for remote computing and gives you a safety net when deleting files. After editing a file, it only sends the changes which reduces bandwidth resources. Its syncs file changes over the internet and it seems pretty sweet. I’m trying to get an invite to the beta test. If anyone has one, please send me a message.

by: Anne Haynes

Google is launching Connect Friends services to enhancement websites with social networking features. Ingrid Michaelson, an independent musician, will be the first to test out the super search engine’s service.

In the Washington Post today, Peter Whoriskey touches on one of my biggest beefs with social media and networking; registration, userids and passwords, importing friends. In a previous post I touched on the social media industry and why there needs to be more integration.

I’ve been spending a good amount of time in FaceBook these days; petting my dog Rex, sending Slide/YouTube videos and cleaning up requests. I don’t know about you, but my experience in FaceBook feels like a messy house that never gets clean no matter how much time you spend cleaning. I keep deleting or hiding invitations, threads and post, but I never feel like my FaceBook page is presentable. It also feels like a big can of SPAM! If you need points to play games in your FaceBook applications, you can sign-up for BlockBuster.com and receive 2500 points to train, feed and pet your dog Rex. FaceBook is so busy with activities and SPAM that you couldn’t make a decent widget or gadget out of FaceBook. I am seeing a ton of marketing efforts within FaceBook and I’m guilty of marketing products on my FaceBook Page see my flickr photo of thecandleshop.net’s special occasion scented candle.

Let’s think about this Google Connect Friends service a little more…. Google Connect works with any website on the internet. No need to use an open source CMS system to build a social network, you can just add a snippet of code to an existing page on your website and instantly, users that are on your website can interact with each other real-time. Is it going to be like Second Life hits the web; pick a look, change your back ground and dance on cnn.com? Or is Google Connect Friends going to be more generic? I don’t know, but it’s going to be fun to watch the beta. Whatever Google Connect does, I hope it comes in a gadget format. I like to interact with my web services; Twitter, Google Talk and Digg using my iGoogle.

by:Anne Haynes

Today, I listened to the premier or PPC Rock Starts on Webmasterradio.fm. Matt Van Wagner was interviewed and went into detail on dynamic keyword insertion or DKI. Van Wagner went into the different DKI features within Google, Yahoo! and MSN. He mentioned utilizing DKI will increased CTR when done correctly and decrease conversions when implemented incorrectly. The 25 character keyword title is important to consider when building in DKI. FindMeFaster.com is working on a DKI simulator for adwords - release date June 1, 2008.

When Van Wagners was asked about Quality Score and dynamic keyword insertion, he stated DKI increases the CTR and the CTR will increase the quality score.

I’ve been running my own testing and I’ve noticed a substation increase in CTR by implementing DKI. It’s interesting, how many people are misinformed within the industry. Just a few weeks ago I was talking to a search marketing firm and the VP stated they stopped using DKI because they weren’t seeing the results.

An important distinction Van Wagner speaks about that hasn’t received too much web converge is where the “keyword” that’s dynamically inserted into the advertisement comes from. I’ve read, from a few resources, that the keywords come from the user’s search query. Van Wagner states, “The keyword comes from the AdGroup.” While I don’t know for sure, my guess is the search engine reviews the user’s search query and displays the most relevant keyword within the AdGroup.

In one of my campaigns, I’ve seen a 69% increase in CTR from the same time-frame last month. The campaigns total CTR was .76% and I’ve increased it to 1.29%. Another factor that is increasing my click-through-rates is my crazy ad copy. I’m managing a candle ecommerce store and I’ve been using descriptive words like, pamper, relax, treat coupled with action words and it’s working well. I’m waiting for my conversion and ROAS tracking code to be put in place, but it’s going to be fun to watch the performance of the campaign!

by: Anne Haynes

It’s times like these that I wish I lived back in Silicon Valley! I just received an invitation for the SearchMonkey Developer Launch Party on 5/15 and I’m in Kansas :(

Following are the invitation details:

Thanks for your interest in SearchMonkey- Yahoo!’s new search development platform. You’re invited to the SearchMonkey Developer Launch Party on Thursday, May 15, where we’ll be doing product demos, sharing schwag, and serving substantial amounts of free food and beer! Come meet the guys who created the product, and feel free to monkey around with them as you wish.

When: May 15, 2008, 5:30 – 8:30 p.m.
Where:Yahoo! Headquarters – URL’s Café, 701 First Ave, Sunnyvale, CA 94089
RSVP: Please reply to this email with your full name and company name (needed for security badges).

So sad, I wish I could be there over video conference or something!

The latest project from Jonathan Harris and Sep Kamvar (commissioned by
New York’s Museum of Modern Art); the team that brought you Love Lines and We Feel Fine have created “I Want You to Want Me”. A system powered by pulling data from online dating sites and displaying the data within bubble like movements. Oh, you can’t see it online, you have to go to New York! But watch the video below, it’s interesting:

I ran across a search engine that appeals to the Philanthropist in you. Good Search will give a dollar to the charity of your choice for every search you conduct at www.goodsearch.com The engine is powered by Yahoo! and it’s a good way to help save the planet, feed the children and make the world a better place everyday.