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by: Anne Haynes

I’ve been consulting for a firm specializing in commercial cleaning. While my main focus is building the ecommerce site to sell products and optimize the products for the search engines, the other side of the business is acquiring work orders for commercial cleaning jobs. The ROI for a commercial cleaning job is much higher than the sale of a product, so I’ve sought out lead generators.

I’ve been working with BuyerZone.com. The service supports several different verticals; marketing, health care, retail, etc. There is a limit to the amount of suppliers available within a specific vertical and DMA. For example, there are between 3-6 supplier spots in the Kansas City area for commercial cleaning quotes. BuyerZone’s search marketing team runs PPC campaigns targeting commercial cleaning terms. A purchaser selects the ad and lands on a “BuyerZone” landing page; he/she fills out a few commercial cleaning questions and submits the form. BuyerZone then shares the suppliers’ information with the purchaser and the purchaser’s information with the suppliers. The supplier that follows up first generally wins the commercial cleaning job. For every lead BuyerZone supplies to the suppliers they get paid. BuyerZone sells 1 lead to 10 suppliers, not bad for BuyerZone. Since all leads are not created equal, the suppliers have the ability to reject leads based on specific terms. Overall, I’ve found BuyerZone to be a great lead generator and an alternative to cold calling. The set-up took 10 minutes. If your thinking of using BuyerZone, set-up your account over the phone, they wave the $40 set-up fee.

Drupal Win’s Open Source CMS Awards

by: Anne Haynes

I recently started posting about vlogs and noticed Adsense understands vlogs and serves up ads about blogtv.com

by: Anne Haynes

The need for reputation management is huge right now in the 2008 elections. If you listen to news radio, the nightly news, and/or read political blogs, your close to understanding reputation management.

This is the year when web 2.0 will show its true colors! Hillary Clinton has had her myspace account polished with widgets and other viral features for a year now.

A new blog has been launched and is under-construction: Fred Philps Douche Bag Blog

by: Anne Haynes

With Web 2.0 – 3.0 and so on, the average Joe can say or publish anything about anyone. In my last position there was this guy, we will name him “Drup”. He dated this chick he met on match.com and she cheated on him. Drup was a search marketer and in a joking way he mentioned buying the woman’s domain name and blasting her reputation all over the internet.

When I heard his intent, I was like wow that guy is crazy! It sucks to be cheated on but hitting cyberspace for revenge….NO! People need to be concerned about their names and their web reputation!

The days of living in your hometown and people making up roomers or speaking the cheating truth have left the local bar and town center to zip codes and the web.

Last year, I implemented a reputation management campaign for a client. He/She came to me during a time when his/her name was the only thing that brought in income to his/her family. There was negative press and for those search marketers out there, beating the press is extremely difficult. The news sites have so many pages and such a long history in the search engines that beating them in the search results is close to impossible. But I’m proud to say that my strategies worked and my client’s name is now number 1 for the positive points and not the negative. It was a grueling 6 months, but my work made a difference in his/her life.

Then I-Caught came on this season. There was this guy who claims he invoices 10K for a robust reputation management campaign. I’m sorry, but after watching the I-Caught episode, my rates went up – just kidding.

Seriously, everyone buy your “name” domain if for nothing else than peace of mind! And if you or your organization has false or true negative statements published on the internet, shoot me an email Anne Haynes, I can help you out!

by: Anne Haynes

I’m in the process of installing three blogs for different clients. While the installs are easy, empowering the client to update and posts to the blogs is another story. I remember when I started my blog and a client’s blog last year about this time. I spent a good 2 hours after work to post to my blog and then optimized my client’s words and posted to his/her blog. The good news is all the optimization I did for my client has ranked him/her #1 in Google for the primary keyword we approved during the campaign creation.

At coffee last week, one of my colleagues mentioned vlogs, he was talking to some one about the blog launch and this person said, “We are focusing our efforts on vlogs.” If people think vlogs are the best thing for web marketing, they are greatly mistaken. I’ve been putting videos on my blog for years now and while a copy and paste of an embed file is easy, a video alone has no meat. Not only do the search engines need more than a video, but people need more out of the videos they watch. Embedding whitepapers and tools in videos are close to impossible right now.

Vlogs are cool, but as a search marketer the best strategy is a landing page attached to the video that transcribes the video or adds features and functionality.

Do you Vlog? How are you adding value to the web user?