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by: Anne Haynes

Ok, I’ve been given the 411 on the bloop cloverfield and concept of slusho by a colleague of mine, but what I’m reading on the net is interesting and it seems that the original followers are timing-out.

My first blog post titled, 1.18.08 or Slusho Viral Marketing Campaign has started a following! I love returning visitors, so I will be updating my blog regularly with information on Cloverfield, Slusho, or the Monstrous. I have clients in L.A. and will be seeking underground information for future posts.

From what I’ve learned, Slusho is a drink that is derived the sea.

I’m learning mostly from the comments on blogs:

Post from Anagrams of community.livejournal.com
July 17th, 2007 (12:33 am)
“I started trying to re-work the phrase “You Can’t *Drink Just Six” and came up with the word toxic, then stopped.

However, I heard someone else say that You Can’t *Drink Just Six” can also be an anagram for “A Toxic Industry’s Junk.” It is also an anagram for “Toxic Junkyard Units,” which isn’t nearly as interesting. Perhaps this underwater substance in Slusho, or even the monster, is a product of us polluting the oceans and air. Then there was the bit about how it’s so warm in NYC for January - pollution and global warming are definitely a part of this movie.”

Google Results 11 - 20 of about 208 for “slusho underwater drink” on Thursday, Jul 26, 2007

Then there was another comment that took my attention:

MixMike wrote: Tue Jul 17, 2007 3:26pm Post subject: Re: re: 1-18-08

“Has anyone visited slushozoom.com?

It has a paypal link that charges $.25 and it says you’ll receive whatever in 6 days for some bathhouse. it also has links to a bunch of seemingly random websites including an old japanese/german movie on imdb, an article about cocaine energy drink and the commotion it has caused, and some vaccine. The pics for the links include the statue of liberty and a geisha. Of course, the “Slusho: I bet you can’t drink just 6″ is right in the corner, as well. There seem to be a lot of underwater/octopus themes between all the sites (listed on slusho.org). Also, if you look up cthulu, a sea monster from an old book with a cult following, you find the author of the book was h.p. lovecraft. going to hplovecraft.net yields “Coming
Soon!”

MixMike continues, “This last may be a stretch, but slushozoom.com is a definite go. Anyone with the time/patience/intelligence to come up with the missing link between the sites, let the rest of us know what’s up. the bottom of that page, when highlighted, says “Did the past ever exist, if there is no proof? All is not as it appears.”

Not sure if that’s just some guy trying to get $.25 whenever someone wants clues or not…this site looks so unprofessional compared to all the others.”

Anne’s take on MixMike: face it – it’s the web! In our up and coming 2008 elections let’s make sure to vote on Net Neutrality

We want the freedom to make money and create buzz without being differentiated and made to pay money to be included in networks. Let’s take this one step further: imagine ATT&T requesting an additional fee to have your blog or web site available on the internet? This means no freedom to support your voice on the internet. People will have to pay a fee to have their voice published and big businesses will control the tone.

Rabbit Hole For 2008 Elections

Please watch the following video. It’s an hour long, so take a break in your day. I want to know the “other” information within our democracy and not be tied to lobbyists and special interest groups. I want the truth, even if the video posted in speculation. This video has been around for years, but needs to be rebirthed. My sister Elizabeth Haynes was on flight 63 with the shoe bomber Richard Reed. In that one moment in time, if that bomb would have exploded, I would have lost my entire immediate family. The Original Loose Change documentary on 9/11

The verdict is still out on whom I will vote for in 2008, but finally some funny television ads!

Apparently PR Newswire states the name Crackhead Jesus was inspired by a CEO of a marketing firm that stood on his desk and announced to everyone that he was the incarnation of Jesus Christ. Strange story and anything goes when it comes to marketing.

by: Anne Haynes

I work at one of the very “few” small to medium size organizations where the company promotes continual growth and learning.

In today’s monthly management meeting we reviewed the highlights of the book Creating Customer Evangelists.

One of the six tenets from the book Creating Customer Evangelists is Customer Delta: create regular and systematic customer feedback. As a group we talked about challenging clients and the importance of being truthful in communication and requesting client feedback.

The very first client that came to my mind was a non-profit client when I worked at a software company focused in the providing website solutions for non-profits

It was my first day at the company and my new boss approached me and requested assistance with a specific client because the company was understaffed at the time. Being my first day and the type of person I am, I stepped up for the challenge. Within a couple of hours I found myself with the CEO and senior account executive on an onsite client visit. The three men had polite conversation and the client mentioned 30-60-90. Because the firm’s software has over 500 turn-on features and modules, I kept listening to the conversation and took notes.

The meeting ended and on my way out of the organization I was introduced to the system administrator, database administrator and several business owners.

In the car on the way back to the office I found out that 30-60-90 was not a module created to help non-profits build web sites, but an ultimatum to the my new employer to get their act together. I was now the project manager for this non-profit and for the next 4 months I met with the client and listened to complaints and needs for 3 hours a week. I took great notes and created an issues list, which at its peek, reached 135 rows in excel. But I listened and I sought to understand instead of being understood. The client appreciated my listening skills, issues tracking and quick resolutions. The turning point was during a weekly meeting discussing issue number 27. In the meeting we were reviewing the class schedules and investigating why registered students were showing up to canceled classes. I asked the client to walk me through the business processes for class registration. As the business owners within the meeting spoke regarding the day-to-day processes, I translated the processes onto a whiteboard. Through listening and breaking down several processes spanning from how to update the web site to a student attending a class, it became clear that the true issue was not with the firm’s software product, but within the non-profit’s business processes. The organization needed a true product owner.

After this meeting my relationship with the client changed from listening to consulting.

Today, July 23, 2007 this client is still with my previous employer and is using the content management and customer relationship management system to manage emails, newsletters, donations, class registrations and an ecommerce store. I’m very proud of this experience in my career and the endorsement I received from the non-profit’s database administrator.

Through listening to clients the feedback comes out and it’s embedded in everyday conversations. Building relationships with clients based on listening and resolving issues creates Customer Evangelists.

Do you have an experience in turning a client into an evangelist?

The following video was the first Loose Change video that was introduced to me years ago and it features all the technical and political variables. It’s a must see and it’s an hour long!

by: Anne Haynes

Imagine one day if Cisco Systems did away with MS Office products and decided to use on-demand Google Apps. With the acquisition of Postini this might not be too far fetched.

Truly, I am so sick of having 4 computers in my house and needing a different license for each MS Office application I use regularly. Thanks to Google Apps. this is no longer and issue for me, but boy did MS make billions on this structure.

Computer Business Review has a good article reviewing the $625 Million dollar Postini aquisition

by: Anne Haynes

I don’t know if any of you saw the new trailer for an unnamed movie attached to the Transformers, but if anyone wants to follow a pretty innovative viral marketing campaign from its early stages, now might be a good time.

It’s a marketing campaign surrounding a new movie produced by J.J. Abrams, who is the writer/director behind LOST.

Following the steps below to learn more about 1.18.08 or Slusho and the viral marketing campaign:

1- Go to the Apple site and watch the 1.18.08 trailer

2 – Then got to 1.18.08 Site

3- Google “bloop”
It’s a campaign that crosses many sites about a physical phenomenon. They even have a fake news story embedded into cnn.com.

4- Google “Slusho”

JoBlo.com
“In other news, IGN has speculated that the film may be using the working title ‘SLUSHO’, the name of the slurpee-esque beverage that is offered to Jennifer Garner’s character in the second episode of ALIAS. Personally, I don’t care about the title, I’m already sold on this thing, by the super covert advertising campaign. Stay tuned for more info as it breaks!”

SlashFilm.com
“The Slusho.jp site seems to be a legit part of the Cloverfield viral marketing campaign.”