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by: Anne Haynes

There is a lot to be said when it comes to PPC, it’s not just clicks that need to be measured, capturing data around bounce rates needs to be collected as well.

Landing pages and user experience is “the” thing with Google these days. You can’t just say,” Oh you need a landing page with your PPC campaign.” Now, you need a micro site; something that keeps the user on a site to get the most out of your efforts.

Let’s face it, Google Analytics happened for a reason – for the small boutique agencies that can’t afford to invest in enterprise analytics packages, their data is golden to Google. Google reads your gmail account to serve up contextual Adsense ads while you are reading your email, why wouldn’t they read your Google Analytics account and tie it to your Adwords campaign?

Let’s say there is a performance issue with your hosting company. PPC traffic is sent to a landing page or micro site and the page and/or site goes down for a few moments, how does this impact your cost per click? Once your site has been flagged as having a poor landing page or micro site, who is to say you can even make it back into a reduced cost per click environment?

I haven’t seen any data on any of my questions and I look forward to testing.

Do you have data on this matter?

by: Anne Haynes

Social Media and Social Networking are used interchangeably and in my opinion have two totally different meanings:

Social Media is users’ rating videos, blog posts/content and consumer products. Since, I am in the market for a new road bike this summer. I used the search engines to find out what people post about bikes; buying bikes, selling bikes, discount bikes in Kansas City, etc. This helps with my ability to make a valid decision on my purchase and in my opinion is user edited content (social media).

Social Networking is connecting people-to-people through the Internet. Being the social butterfly that I am, I want to keep up with people within business and the search industry. I seek specific sites around “business” social networking Linkedin and RYZE.com

The lines blur between social media and social networking because people have names and unique identifiers and this will forever keep social media and social networking in the grey area of understanding.

When I was at SES San Jose 2006, my opinion of ghostwriting: being the unknown on the internet, was quickly changed. The big players in the search industry were present during the Social Media Session and I just stood up and spoke, “I want to be me and be someone” else!” Very quickly I was shot down by the panel of guests. It’s clear after building different social media accounts for myself and for clients, you can’t hide on the Internet.

My name is Anne Haynes – I have a voice – I have an opinion and in a perfect world the team I work with has massive data!

Thank you Rand, Jim, Matt and others for giving me the 411!

by: Anne Haynes

With my recent arrival to an agency in Kansas, I’ve found a colleague that has a blog and he’s smoking me with PageRank. This colleague with his collective technical team has architected his site in a way to include 3 different blogs into one homepage. And because of this factor only, I feel his site has been given more PageRank.

I’ve not analyzed his offsite optimization, but I’ve been working on my blog for 6 months and only have a PR 1 and he has been working on his for 4 months and has a PR 3.

Webster, the agencies funny, innovative entrepreneur also referred to as the guy that is “smoking SEO” has proven his skills.

Cheers to Webster’s success, but what terms does he rank on….try “Feather Plucking Solutions for Exotic Birds” - You can read up on Webster’s Blog

What area of search marketing is the most challenging when training clients?