Kansas City SEO and SEM

by: Anne Haynes

Today, I did my PR rounds at the agency; talking to account executives and producers. One account executive stood out and he/she turned me onto cli.ent.co.pi.a. After sending the link to my home computer, it became apparent to me after just a few scans with the eye that this site truly represents the world of customer service. As a client and a service person, I see both sides and have several highlighted memories in my mind of being completely and totally disappointed from a client perspective.

Because of this new found site, I must share my own experiences. I was working with a client and was supporting his/her needs to stay on a certain ASP. My client wanted to leverage the current marketing promotion of free internet hours. I drove from San Jose to San Francisco in my VW Golf (killing my clutch) and found myself drinking a glass of Markum Merlot with my client and being placed on hold for over 45 minutes. Finally after almost an hour, a person picked up and to my surprise I was not at the customer support of the ASP, but the customer support for a financial institution. The customer support representative from the financial institution apologized over and over. But I wasn’t done! At this point, my car had concerns, my client was cool, but I was determined to make a difference.

So, I called the ASP back and reiterated the above and the response from the customer support representative at the ASP was, in so many words, sorry but some of the people working at the ASP in the customer support center find it funny to drop clients into the financial partner queue.

I moved my client from one ASP to an ISP and taught him/her to use the internet like it’s supposed to be used.

In summary, don’t discount customer services. When you have a bad experience express yourself and make a difference. Just like the environment and recycling as customers we make change by increasing awareness of these issues.

SDSU College of Extended Studies
SDSU – The Principle of Media Management

by: Anne Haynes

Tonight’s class was around Public Broadcasting/Radio and Magazines. While learning about how public broadcasting dollars have been going down regularly for 2 years was interesting, the more interesting segment of the class was Corinne Lynch, District Manager of MNI a division of A Time Inc. speaker.

Corinne comes from a strong print background and was able to shed volumes of light about how traditional print advertising is moving to the digital age. What I found interesting about MNI’s print model is they sell in groups of publications. For example, if I owned a high end car dealership and wanted to increase sales in the San Diego area, I could run a local print campaign in national magazines; Forbes, Time and Money. Not only could I run this local campaign nationally, but I could hit 3-10 publications at once; same ad, 5 magazines, same time-frame and only circulating in San Diego. While this model sounds expensive it is actually more affordable because there are limits in the areas of control; the advertiser is not able to request only placing ads in Forbes and Money and not in Time; the advertiser is not able to request the ad to be placed in the front of the publication and not in the back. Utilizing the cookie cutter approach to localized advertising in national publications streamlines the cost of operations and in-turn the advertiser gains.

I being the outspoken type of person, had to ask about online and how MNI is dealing with the huge white elephant sitting in the room. Corinne transitioned into the online offering and how MNI is offering banner advertising on multiple sites. Her captive audience listened as she explained the difficulties in moving traditional print advertising sales people into online advertising people. How do you take a person with 10+ years in print advertising to change their definition of a “publisher”? A publisher is not a large company that publishes volumes of novels and publications. A publisher, in the web world, is “A” web site, not tons of web sites. How do you reach the mass publishers in web advertising? Oh, but of course, pay-per-click, affiliate networks and BLOGS. Corrine did mention about working with DoubleClick for MNI’s online offering. What truly hit home was how different the vocabulary truly is and how moving from print to online produces a learning curve.

Soon, there will no longer be a curve; seasoned print advertising professionals will talk both languages and web advertising professionals will catch up with print. But the fact remains, with the web; advertisers know how many people clicked; how many people submitted their information; who returned and their NAME, EMAIL + PHONE

by: Anne Haynes

This webinar is almost a year old, but I get a laugh listening to myself.

Sorry, but you must fill out a form first, it’s worth the entertainment and if you can help me with my “UM” post a comment.

SEO/SEM Webinar

Search Engine Ranking Essentials for Nonprofits – 2/7/06

Length: Approximately 30 Minutes

Presented by Anne Haynes, Kintera Consultant

Anne provides an industry overview and discusses the major differences between Pay-Per-Click and SEO (organic search). Learn how your organization can benefit from Search Engine Optimization strategis and discover the latest techniques to help you maximize the exposure of your website and increase your online donations.

 Minutemen in San Diego are asked about Bryan Barton; watch the video

Gorilla champaign tactics are not enforced:

by: Anne Haynes

I was at the gym this morning and picked up and October 2nd addition of Fortune. When I was on the elipitcal for an hour, I decided to read the Chaos @ Google article highlighted on the cover spread Chaos at Google . I found the article very interesting in regards to the details of running a progressive company by enforcing 20% of an employee’s time to researching his/her personal ideas.

While everything, no matter what, is owned by Google during this small segment of time, chaos does have advantages.

by: Anne Haynes

Bryan Barton for Congress

I love Bryan Barton’s campaign; it’s original, it’s refreshing. While you don’t “know” for sure – he is in the 53rd District for Congress and running for a seat, it’s true. Being a new San Diegan it’s tough to vote, but a part of me just wants to vote for him. I find it interesting that a movie about a comedian becoming a president lands during the same time-frame:

AND

Bryan Barton’s video campaing being a perfect match and most likely not planned since you can still download video files from VoteBarton.com

by: Anne Haynes

After Google SiteMap WordPress Plugin was installed on my blog and activated in the WordPress Control Panel>Plugins, the blog was crawled and verified automatically. I noticed this when going through the blog and being requested to verify a comment on the blog.

Interestingly enough, the crawler stopped and left a comment after my YouTube syndication