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by: Anne Haynes

In the SEM world you can’t know everything and while I claim to be on the cutting edge, my colleagues keep me up to speed on the industry and how to better increase conversions for clients.

Today, I had a demo with Voicestar and wow this technology was really cool. The service generates local and 800 numbers for a Web site, print advertisement, rich media advertisement, and pay-per-click. Google tested out click-to-call back in 2005 and yardley.ca blogged about it first (within my quick search) and now all that is left is a message from Dean Collins.

While the service looks awesome and goes full circle with different media channels, the pricing and analytics integration is labor intensive. Pricing this service for clients will be tough especially if a client already has a local or 800 number on their Web site. There is a five day lead time to integrate this number into the Voicestar system and from a client perspective five days is too long. Additionally, if anyone has worked with telecommunications service providers and paperwork, five days can really be six or seven.

From an analytics perspective, all services offer their own analytics through their custom CRM systems. When will vendors and technology providers understand that flexible tracking is essential to sales within the Internet industry? Set-up is one thing, but normalizing the analytics data is extremely labor intensive, making conclusions and recommendations with several sources in another.

There is a reason why Interactive Agencies will always have a place in the Internet industry. Agencies’ are the only place where everything ties together; Thank you Google, Yahoo! and MSN for pay-per-click analytics, Thank you PR Web for providing analytics, Thank You Voicestar for providing analytics, Thank you Burst Media for providing analytics, Thank you Kintera Sphere for providing analytics, but when will there be a product enhancement to integrate every service providers’ analytics? Every service out there provides analytics and I just want 1 FEED.

Bottom-line, Agencies’ have no problem with building relationships, but when will technology providers streamline analytics? There is labor in everything; talking to clients, talking to internal staff, talking to vendors, it just goes on and on and in order to do things “right” without over inflating costs, agencies need technology that support the needs of their clients.

On the Voicestar note, they have cool analytics ;check out this tie into all media marketing channels. But really, notice that PPC is not a shoe-in. In my professional opinion, Voicestar must be used on a Web site (hopefully organic optimized pages) and/or within print to be effective.

While I think I’m dead on here, let me know what you think. I would enjoy thoughts on this topic, especially if you work for an agency.

by: Anne Haynes

I was surfing the Internet the other day and I ran across this awesome blog post by Miles Evans. I don’t remember what I was searching on to receive this search results, but within seconds of scanning my screen, I knew this was really cool. POD, no this has nothing to do with an IPOD. POD stands for Print-On-Demand.

I myself enjoy writing and have a list of book titles for future creation. My cousin Heather Haynes wrote a book titled, “Hook Line & Sinker” where she basically published her journal about men and relationships. Since her book came out, she has become married, so she is doing something right. I remember when she was writing her book and she told me about receiving a grant to create and publish her book. I know she didn’t go through Lulu.com to publish her book, but she is using an e-publisher and wholesale distributor at Booklocker.com.

While I am not sure which service does what, when I am ready to start writing books, I know where to go now my blog.

Duplicate content or help on the search term, “Anne Haynes Articles” Anne Haynes Articles

by: Anne Haynes

Doing a search on my name today, I found another link:

Google search results number 10:http://www.sma-na.org/directory?member=Anne-Haynes

Page 4: http://svcn.com/archives/lgwt/09.19.01/bicyclist-0138.html
After I posted this link, this archived article came up number 3 page 1 in Google - interesting….

Not in Google - why not? http://www.linkedin.com/in/annehaynes

A friend sent me a link to his blog today and wow is he on the industry.

Check out his post about Agloco Aaron Shear’s Blog

SPHERE by Kintera Inc. is an amazing product. Sphere was my first introduction to CMS and while it would have been great to have Interwoven on my resume, this product was overwhelming, and AMAZING in the same breath! The fact that I could create an e-commerce store in one hour says volumes about the product.

So, I have taken a screen shot with a super cool online t-shirt service to give tribute to Kintera SPHERE

Onpage/offpage or onsite/offsite terms are used regularly in the SEM=SEO/PPC world. This Guy summarizes SEO on/off page importances and references the differences between 2004 and 2006. Good view for newbies

by: Anne Haynes

I have instant messaging accounts with Google, Yahoo! MSN and Trillian. I stick with Yahoo! for a few reasons; I can talk over the phone and video with my family in France. While the “pause” option is needed, to receive quality audio, the service is awesome. To see my nephew and niece opening gifts online: real-time, is worth the inflated shipping costs.

The Yahoo! music feature allows me to listen to what my friend is listening too without requesting access or download. I might have to listen to a few commercials, but what is 10 seconds? It’s free, the music selection is from a friend and that’s better than a computer feeding me up hit and miss selections.

I love music; it inspires me, motivates me and relaxes me. While I love the 80’s, it’s not everything. Yahoo!’s IM music service gives me the ability to quickly, listen to new music and learn more about my friends. Instant messaging services mentioned above do not offer this feature and well. I will stick with Yahoo!.

by: Anne Haynes

The Advertising Age - Search Marketing Fact Pack was released with volumes of great information; end user search behavior trends, search engine market strategies and how they differ between the different engines; categories, keywords for different industries; automotive, banks, stocks, shopping, beauty, movies, etc. This is a must read for all marketers. download Search Marketing Fact Pack

One statistic that I enjoy watching every year is search market share. Google is still in 1st place, but let’s keep our eyes on AOL, with their new Ad Model in place and OpenRide desktop software supporting; video, IM, music and photo sharing they should not be dismissed so easily.

Oh, Customer Service….